Privacy Policy

We’ll keep your data secure and for our own purposes only.

GDPR & Privacy Statement

Maintaining the security of your data is a priority at Magic Textiles Ltd and we are committed to respecting your privacy rights. We pledge to handle your data fairly and legally always. Magic Textiles Ltd is also dedicated to being transparent about what data we collect about you and how we use it.

This policy, which applies whether we see you in person, for example at your premises or if you visit our office(s), trade stands, or if you use your mobile device or go on line, provides you with information about:

how we use your data;
what personal data we collect;
how we ensure your privacy is maintained; and
your legal rights relating to your personal data.

HOW WE USE YOUR DATA

General

Magic Textiles Ltd (and trusted partners acting on our behalf) uses your personal data:

to provide goods and services to you;
to make a tailored website available to you;
to manage any registered account(s) that you hold with us;
to verify your identity;
for crime and fraud prevention, detection and related purposes;
with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you;
for market research purposes – to better understand your needs;
to enable Magic Textiles Ltd to manage customer service interactions with you; and
where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

Marketing

Promotional communications.
Magic Textiles Ltd uses your personal data for electronic marketing purposes (with your consent) and may send you postal mail to update you on the latest Magic Textiles Ltd offers and news.

Magic Textiles Ltd aims to update you about products & services which are of interest and relevance to you as an individual or as a business.

You have the right to opt out of receiving promotional communications at any time, by:

changing marketing preferences via your Magic Textiles Ltd account;
making use of the simple “unsubscribe” link in emails or the “STOP” number for texts; and/or
contacting Magic Textiles Ltd via the contact channels set out in this Policy.

SHARING DATA WITH THIRD PARTIES

Our service providers and suppliers
In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include IT, delivery and marketing service providers.

Magic Textiles Ltd only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls.

We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to Magic Textiles Ltd and to you, and for no other purposes.

Other third parties

Aside from our service providers, Magic Textiles Ltd will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.

We may share your data with:

credit reference agencies where necessary for card payments;
governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so: –
- to comply with our legal obligations;
- to exercise our legal rights (for example in court cases);
- for the prevention, detection, investigation of crime or prosecution of offenders; and
- for the protection of our employees and customers.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 10 years.

WHAT PERSONAL DATA DO WE COLLECT?

Magic Textiles Ltd may collect the following information about you:

your name, age/date of birth and gender;
your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address;
instructions, purchases and orders made by you;
your on-line browsing activities on Magic Textiles Ltd websites;
your password(s);
when you make a purchase or place an order with us, your payment card details;
your communication and marketing preferences;
your interests, preferences, feedback and survey responses;
your location;
your correspondence and communications with Magic Textiles Ltd;

Our website is not intended for children and we do not knowingly collect data relating to children.

This list is not exhaustive, and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you submit an enquiry on or download from our websites or send an email to us. Other personal data is collected indirectly, for example your browsing or any shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.

HOW WE PROTECT YOUR DATA

Magic Textiles Ltd is committed to keeping your personal data safe and secure. Our security measures include: –

encryption of data;
security controls which protect the entire Magic Textiles Ltd IT infrastructure from external attack and unauthorised access; and
internal policies setting out our data security approach and training for employees.

WHAT YOU CAN DO TO HELP PROTECT YOUR DATA

If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.

YOUR RIGHTS

You have the following rights:

the right to ask what personal data that we hold about you at any time,
the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and
- (as set out above) the right to opt out of any marketing communications that we may send you. If you wish to exercise any of the above rights, please contact us using the contact details set out below.

Legal basis for Magic Textiles Ltd processing customer personal data General

Magic Textiles Ltd collects and uses customers’ personal data because is it necessary for:

the pursuit of our legitimate interests (as set out below);
the purposes of complying with our duties and exercising our rights under a contract for the sale of goods and services to a customer; or
complying with our legal obligations.

In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email or text message.

Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Our legitimate interests

The normal legal basis for processing customer data, is that it is necessary for the legitimate interests of Magic Textiles Ltd, including:-

selling and supplying goods and services to our customers;
protecting customers, employees and other individuals and maintaining their safety, health and welfare;
promoting, marketing and advertising our products and services;
sending promotional communications which are relevant and tailored to individual customers
understanding our customers’ behaviour, activities, preferences, and needs;
improving existing products and services and developing new products and services;
complying with our legal and regulatory obligations;
preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;
handling client contacts, queries, complaints or disputes;
managing insurance claims by clients;
protecting Magic Textiles Ltd, its employees and clients, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to Magic Textiles Ltd;
effectively handling any legal claims or regulatory enforcement actions taken against Magic Textiles Ltd; and
fulfilling our duties to our clients, colleagues, shareholders and other stakeholders.

OUR COOKIES POLICY

What are cookies?

Like most websites, Magic Textiles Ltd websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website.

They are used to ‘remember’ when your computer or device accesses our websites. Cookies are
essential for the effective operation of our websites and to help you interact with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details. Magic Textiles Ltd can use cookies to monitor your browsing behaviour.

What are cookies used for?

The main purposes for which cookies are used are: –

For technical purposes essential to effective operation of our websites, particularly in relation to site navigation.
To enable Magic Textiles Ltd to collect information about your browsing patterns, including to monitor the success of campaigns, competitions etc.

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off.

CONTACT INFORMATION

If you have any questions about how Magic Textiles Ltd uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means:

phone us on: 01538 388877
email us at: info@magictextiles.co.uk
write to us at Magic Textiles Ltd, Unit 1A, Churnet Works, James Brindley Rd, Leek, Staffordshire, ST13 8YH.

You have the right to lodge a complaint with the Information Commissioner’s Office. Further information, including contact details, is available at
https://ico.org.uk.

UPDATED

Last updated May 2022